State poster mockup

It’s all about the slogan’s

For this project, the task was to come up with a series of four posters based off of four different states. The posters must provide a visual about the state and include that state’s slogan. No state names are allowed to be used throughout the project. The posters must be visually consistent meaning that the posters must all look similar.

Research

Before any design started, research had to be done. I first had to come up with a visual that would be similar between the four posters so I decided to go with each of the state’s main food. The four states that I choose were Georgia, Wisconsin, New York, and Louisiana. On top of the Illustrations and slogans, the same texture must be added to give all the posters consistency. For the texture, I decide to use an old paper texture. The texture gave the posters more depth and increased the overall look of the posters.

Posters

Georgia- The Peach State

Georgia is called “The Peach State”, because of its signature food peaches. So I automatically decide to go with a peach since it is the top food in the state since they have a slogan with the fruits name in it.

Wisconsin-Americas Dairyland

Wisconsin is known as “Americas Dairyland” because the state is the cheese capital of the world so when I choose this state I knew there would be no better food option then cheese.

New York-The Big Apple

New York is nicknamed “The Big Apple to signify its status as America’s top apple grower. For this poster, I decided to just put the words and big on the poster because I believe that people will automatically know which state the poster is based on thanks to the big apple displayed.

Louisiana- Fall in Love all over again

The Louisiana slogan “Fall in love all over again” signifies the loved one feels when visiting the state. To visually show this, I created two strawberries which are the state food and made them into a heart shape to symbolize the meaning of the slogan.

Spencer Clarke